Hip Hop Planet Essays

  • Burberry Marketing Revamp
  • Comparative Essay
  • The Travails of Nike
  • Russell Simmons
  • African American Vernacular
  • Being a Houstonian is a Way of Life
  • Analysis of the Song "Runaway Love"
  • Mosh Song Analysis
  • Raunch Culture
  • Aunt Jemima's Advertising Campaign from the Late 19th to the Late 20th Century
  • Hip Hop Music: East Coast, West Coast, Dirty South, and Midwest Rap
  • Strategic/Operational Planning (Nike)
  • Portrayal of Women in Rap and Music Videos
  • Fliptop Battle: the Modern Balagtasan
  • Marshall Bruce Mathers III: The Rap God
  • Analysis of Nike's Marketing Strategy
  • Bigger Thomas, of Native Son and Tupac Shakur
  • The Exploitation and Objectification of Women in Rap
  • Changes- Tupac Shakur Influences on Society
  • Critical Analysis of what makes The Lion King a successful musical
  • Gang Leader for a Day: Book Review
  • Personal Action Plan
  • Jazz Styles in America
  • Influences of Hip Hop on Today’s Generation: Rising Deviance
  • Hip-Hop's Musical Evolution of Rap
  • dance class reflection
  • Why is the study of dance history important
  • Jay Chou and his Chinese Pop Style
  • Sociology: Sexual Objectification of Women in Music Videos Today
  • America's Serious Problem of Child Abuse
  • Graffiti: Can it Be Prevented?
  • Marketing - the Champagne Market
  • Music is Socially Meaningful
  • Transformations to Indian Classical Music
  • Adidas Marketing Plan
  • What Is R&B and Hip Hop Anymore?
  • Masculinity in American Society and Hip-Hop
  • Music and Race
  • Viva Raperos: How Music Can Interact With Politics
  • The Golden Era of East Coast Hip-Hop
  • Sagging Pants Is Deviant Behavior
  • The History of Graffiti
  • Pop Culture in 1960's and 1990's
  • Discontent Expressed through Blues, Jazz, Reggae, and Hip-hop
  • Nike Case Answers
  • Jay-Z
  • Dance 101 Study Guide 1
  • Hips Feel Good – Dove’s Campaign for Real Beauty
  • Suki Kim's Facing Poverty with a Rich Girl's Habits
  • 1.1 Describe the Expected Pattern of Children and Young People’s Development from Birth to 19 Years, to Include:
  • Cultural Analysis of the Coldest Winter Ever
  • Case Analysis: Mobile Marketing at Adidas
  • Teen Shopping Habits
  • Mobile Multi-hop Data Gathering Mechanisms in WSN Networks
  • Fundamental Movement Skills
  • Primates Observation: Spider Monkey and Sifaka
  • Lollapalooza and The Alternative Music Culture
  • Analysis of Hip-Hop and Youth Culture
  • The Positive Effects of Music on Young Children
  • The Sport and Art of Dance
  • can money buy happiness
  • Taking a Look at African-American Cinema
  • Black Artists in Country Music
  • African American Slang
  • Fuck Tha Police: an Analysis of the Role of Hip-Hop in the Los Angeles Riots of 1992
  • Drugs and Music
  • Media Influence on Black Children
  • A Long Way Gone by Ishmael Beah
  • Hop Frog as a Love Story
  • The History of Rock and Roll Music
  • The Dominican Republic
  • Music Television: Modern Phenomenon or Passing Fad?
  • The Cool-Pose of African American Young Men
  • On Tupac Shakur
  • Break Dancing
  • My Personal Identity
  • Summary of Proud Family Show
  • Positive and Negative Effect of Music on children
  • Thesis paper on rap music.
  • The Many Changes of Fashion
  • Gangster Rap - The Negative Impact on Identity
  • 'Dear Mama': Analysis of Rap Lyrics as Poetry
  • Lindy Hop and World Dance Pg
  • Dancers Deserves to Have The Titles of Athletes
  • Burberry Case Study
  • The Univeral Language of Music
  • Mexico: Narco Corridos
  • Burberry Marketing
  • X: the Influenced and Influential Generation
  • Negative Stereotypes in Reality Television
  • Cultural Misconceptions
  • Wild Style, directed by Charlie Ahearn
  • The Person Whom I Admire
  • RAPPING ABOUT RAP

The Power of Hip-hop in the Business World Essay

2228 Words9 Pages

Since its conception, Hip-Hop culture has always been popular among young people. Now businesses are beginning to use Hip-Hop cultures popularity among the young people to increase the sales of their products. By advertising fashion, films and other miscellaneous types of products businesses use the hip hop culture to appeal to a target audience.

Since the late 1970s, Hip-Hop fashion has changed significantly over the years. As the future approaches it has become a prominent part of the fashion world as a whole across the world and for all ethnicities. During the 1980s, fashion consisted of clothing items like large glasses; Kangol hats multi-finger rings and Adidas sneakers. These items were worn by the "big" hip-hop stars like…show more content…

This was acceptable for a time, but after a while it occurred to Russell Simmons, the president of Run-DMC's label Def Jam Records, that the group should be getting paid for the promotion they were giving to Adidas. He approached the German shoe company about kicking in some money for the act's 1987 "Together Forever Tour."

Adidas executives had a skeptical reaction about being associated with rap music, which at that time was known for starting riots. To help change their minds, Simmons invited a couple of Adidas representatives to a Run-DMC show. Christopher Vaughn describes the event in Black Enterprise: "At a crucial moment, while the rap group was performing the song "My Adidas", one of the members yelled out, "Okay, everybody in the house, rock your Adidas!"

This resulted with three thousand pairs of sneakers shot in the air. The Adidas executives couldn't reach for their checkbooks fast enough." By the time of the annual Atlanta sports-shoe Super Show that year, Adidas had unveiled its new line of Run-DMC shoes: the Super Star and the Ultra Star-"designed to be worn without laces state Russell Simmons.

Before big fashion companies paid any attention to hip-hop, small independent fashion designers supported the hip-hop community through local retail stores. According to Brian McDaniel's, co-owner of Uncle Ralph's, a hip-hop clothing store located in Brooklyn, "these young designers tend to be more in tune with hip-hop culture." Not all

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